Demo Detailer - Report

Total Clicks GSC

12,450

+15.2% vs prev

YoY +45.2%

Impressions GSC

345,210

+8.4% vs prev

YoY +32.1%

Avg CTR GSC

3.6%

+0.2%

Avg Position GSC

12.4

+1.2

Health Score

Sessions GA4

14,200

+12.5%

Total Users GA4

11,500

Users

Engagement GA4

58.4%

Rate

Conversions GA4

342

Total

Conv. Rate GA4

2.4%

From sessions

Weekly Trends

Smooth position (3-week MA)

Position Distribution

Top 3

245

4 - 10

450

11 - 20

310

21 - 50

520

51+

500

Branded vs Non-Branded

Branded 4,150 clicks

33% share

Non-Branded 8,300 clicks

67% share

Device Breakdown

Device	Clicks	Share	CTR
mobile	8,500	68.2%	3.4%
desktop	3,800	30.5%	4.1%
tablet	150	1.2%	2.8%

Top Countries

Country	Clicks	Impr.	CTR
United States	12,100	320,000	3.8%
Canada	240	12,000	2.0%
United Kingdom	80	8,000	1.0%

Content Performance (GSC + GA4)

Page	Clicks	Impr.	Pos.	Sessions	Eng.	Conv.	Bounce
/	4,500	85,000	1.2	5,200	65%	120	35%
/services/ceramic-coating	1,850	32,000	3.5	2,100	72%	85	28%
/blog/diy-vs-pro	500	15,000	8.5	600	45%	5	55%
/pricing	1,500	12,000	2.1	1,800	60%	210	40%
/contact	350	2,500	1.5	450	55%	150	45%

Top Queries

Query	Clicks	Impr.	CTR	Pos.	Est. Vol
demo detailer	1,850	3,500	52.8%	1.0	5,000
mobile detailing near me	1,240	12,500	9.9%	2.1	22,000
car detailing metro city	850	5,600	15.2%	1.4	9,000
demo.com reviews	620	1,200	51.6%	1.1	1,500
interior car cleaning cost	420	3,100	13.5%	3.2
ceramic coating prices	310	8,200	3.8%	8.5
best auto detailers	215	4,500	4.8%	5.6

Top Pages

Page	Clicks	Impr.	CTR	Pos.
/services/interior-detailing	2,100	45,000	4.7%	4.2
/services/ceramic-coating	1,850	32,000	5.8%	3.5
/pricing	1,500	12,000	12.5%	2.1
/blog/how-often-should-i-detail	940	28,000	3.4%	6.8

Engagement Opportunities

High visibility pages (impressions) with low engagement rate.

Page	Impressions	Eng. Rate
/blog/maintenance-tips	18,000	35%
/locations/north-metro	5,400	40%

Keyword Flux

45 New 12 Lost

Top Gainers (Position)

Query	Change	Pos
paint correction services	+12.4	8.2
mobile car wash	+8.1	14.5
clay bar treatment	+5.3	6.7
headlight restoration	+4.8	5.2
rv detailing near me	+3.9	9.1
best car wax 2025	+3.2	4.5
leather seat cleaning	+2.8	7.8

Top Losers (Position)

Query	Change	Pos
cheap car wash	-4.2	28.4
diy detailing	-3.1	45.2
drive thru car wash	-2.8	32.1
automatic car wash damage	-2.5	15.4
car detailing coupon	-2.1	18.9
free vacuum car wash	-1.8	52.3
best sponge for car wash	-1.5	12.2

Anomalies

Date	Metric	Change	Severity
Dec 05, 2025	Impressions	+45%	Low
Dec 08, 2025	Clicks	-55%	Critical

Striking Distance (Pos 11-20)

rv detailing prices +360 clicks
headlight restoration near me +250 clicks
engine bay cleaning +160 clicks

CTR Opportunities

/services/paint-correction +412 clicks/month
/blog/summer-car-care +213 clicks/month

Content Refresh

/blog/winter-prep-guide Recover ~330 clicks/mo

Striking Distance (Pos 11-20)

High potential keywords ranking on the second page.

Query	Avg Pos.	Impressions	Est. Clicks
rv detailing prices	11.2	4,500	+360
headlight restoration near me	12.5	3,200	+250
engine bay cleaning	14.1	2,100	+160

CTR Opportunities

Pages ranking well but with below-average click-through rates.

Page	Position	Impressions	Actual CTR	Expected CTR	Potential
/services/paint-correction	4.5	12,500	1.2%	4.5%	+412
/blog/summer-car-care	6.2	8,900	0.8%	3.2%	+213

Cannibalization Issues

Multiple pages competing for the same keyword

Keyword	Primary Page	Competing Pages	Total Impr.	Score
mobile auto detailing	/services/mobile-detailing	1 competing pages /locations/downtown Pos: 8.5	4,200	6.5

Content Decay

Pages that have lost significant traffic compared to their peak performance.

Page	Peak Clicks	Current	Drop	Severity
/blog/winter-prep-guide	450	120	-73%	High
/services/older-service	200	80	-60%	Medium

Prioritized Recommendations

CTR Optimization (1)

Standard Optimization Strategy

Review title tag (add numbers, power words, year)
Rewrite meta description with clear CTA
Check SERP for featured snippets & schema
Analyze competitor titles ranking above

Improve Title Tag

CTR Optimization

This page ranks well but has low CTR.

Page: /services/paint-correction

Potential Impact: +412 clicks/mo

Cannibalization Fix (1)

Merge or Differentiate

Cannibalization

Two pages competing for 'mobile auto detailing'.

Query: mobile auto detailing

Potential Impact: Consolidate authority

Content Refresh (1)

Refresh Content

Content Decay

Legacy content losing traffic.

Page: /blog/winter-prep-guide

Potential Impact: Recover ~330 clicks/mo

Glossary

Quick reference for terms used in this report.

Verify Before Acting

Automated checks are signals, not absolute rules. Context matters—especially for Local SEO.

Example: Seeing multiple pages rank for "roof repair near me" is usually a flag for cannibalization. However, if those pages are /austin-tx and /dallas-tx, they are correctly serving different users. Always verify the pages before merging or redirecting.

Core Metrics

Term	Definition
Click	A user clicked on your search result
Impression	Your page appeared in search results
CTR	Click-Through Rate — `(clicks ÷ impressions) × 100`
Position	Where your result appeared in search results (1 = top). Weighted average based on impressions.
Session	One visit to your site (ends after 30 min inactivity)
User	Unique visitor (by browser/device). One person on phone + laptop = 2 users.
Engagement Rate	% of sessions that were engaged (>10 sec, 2+ pages, or conversion). Benchmark: Below 40% typically indicates low user interest.
Bounce Rate	% of sessions that were NOT engaged. `100 - engagement rate`
Conversion	A completed goal action (form submit, purchase, etc.)
Conversion Rate	% of sessions that resulted in a conversion. `(conversions ÷ sessions) × 100`

Key Definitions

Term	Definition
Striking Distance	Keywords in positions 11-20, close to page 1. Small improvements could move them to page 1.
Cannibalization	Multiple pages competing for the same keyword. Score = `(Secondary Pages Impr ÷ Primary Page Impr)`. Flagged if >10%.
Priority Score	For cannibalization issues: `Total Impressions × Cannibalization Score`. Used to sort issues by business impact.
Content Decay	Traffic decline from a page's historical peak. Pages flagged if traffic dropped >20% from peak, with 6+ months history and 50+ clicks at peak.
Anomaly	Statistically significant deviation from normal traffic. Detected using Modified Z-Score (threshold: 3.5). Requires minimum 7 days of baseline data.
Gainers	Keywords that improved position by more than 1 spot (e.g., position 10 → 8). Shown in Movements tab.
Losers	Keywords that dropped position by more than 1 spot (e.g., position 5 → 8). Shown in Movements tab.
YoY	Year-over-Year comparison (vs same period last year)
Branded Traffic	Searches containing your brand name (configured in project settings)
Non-branded Traffic	Generic searches without your brand. Shows true SEO success—people finding you when they don't know your brand yet.
New Keywords	Queries you rank for now that you didn't rank for in the previous period. Shows keyword footprint is expanding.
Lost Keywords	Queries you ranked for previously but no longer appear for. May indicate content removal, competitor gains, or algorithm changes.
Est. Vol (Estimated Volume)	Estimated monthly search volume. `Monthly Impressions ÷ (Expected CTR / 100)` using position-based CTR benchmarks.
Moving Average (MA)	Smoothing technique that averages values over a rolling window. The 3-week MA for position averages each week with the 2 prior weeks to show trends without noise.

Opportunity Types

Type	Trigger Criteria	Potential Calculation
Striking Distance	Keywords in positions 11-20	`Impressions × 8%` (typical CTR boost moving to page 1)
CTR Optimization	Page ranks ≤15 with actual CTR < 70% of expected CTR. Min: 500+ impressions	`Impr × (Expected CTR - Actual CTR) / 100`
Content Refresh	Traffic dropped >20% from peak. Min: 50+ clicks at peak, 6+ months history	`Peak Clicks - Current Clicks`
Cannibalization Fix	Multiple pages compete for same keyword, score >10%. Min: 100+ impressions per keyword	Impact: Consolidate total impressions across competing pages
Engagement Opportunities	Pages with >500 impressions but <40% engagement rate	Content may not match search intent or page experience needs improvement

Cannibalization Recommended Actions

Action	When Recommended	What To Do
Redirect	Pages are near-duplicates, position spread < 5	301 redirect weaker page to stronger, update internal links
Merge	Both pages have valuable unique content	Combine content into one comprehensive page, redirect the other
Differentiate	Pages could serve different intents, position spread > 15	Reoptimize secondary page for different intent, update titles to differentiate
Canonical	Necessary duplicates (e.g., parameter variations)	Add canonical tag pointing to preferred page

Content Decay Likely Causes

Cause	Detection Signal	Recommended Fix
Ranking Drop	Position worsened by 5+ spots	Update content, add depth, build backlinks, improve internal linking
CTR Decline	Impressions stable but CTR dropped significantly	Update title tag and meta description, add schema markup
Competitor	Position dropped 2+ spots AND impressions dropped 20%+	Analyze competitor content, make yours more comprehensive, add unique insights
Seasonality	Current traffic similar to same month last year	Normal pattern—prepare content for next peak season

Health Score (0-100)

Overall grade combining: Traffic trend (40%), Position trend (30%), Open issues (30%)

Traffic Score = 50 + traffic change % (capped 0-100)

Position Score = 50 - (position change × 10) (capped 0-100)

Issues Score = 100 - (open issues × 10) (capped 0-100)

Final = (Traffic × 0.4) + (Position × 0.3) + (Issues × 0.3)

Score	Status	Meaning
70-100	🟢 Healthy	SEO performing well
50-69	🟡 Warning	Some areas need attention
0-49	🔴 Critical	Significant issues

Anomaly Detection (Modified Z-Score)

Detects statistically significant traffic changes. Requires minimum 7 days of baseline data.

Median = middle value of last 30 days

MAD = Median Absolute Deviation = median of |each value - Median|

Z-Score Calculation

Measures statistical deviation from the median. Anomaly flagged when score > 3.5 (99.7% confidence).

Z-Score Range	Level	What it means
3.5 - 4.0	Medium	Notable deviation, investigate
4.0 - 5.0	High	Significant change, urgent review
> 5.0	Critical	Major event, immediate action needed

Content Decay Severity

Drop %	Severity	Urgency
20-40%	Moderate	Schedule refresh
40-60%	Significant	Prioritize refresh
>60%	Critical	Immediate attention

Position Distribution Buckets

Bucket	Positions	Meaning
Top 3	1-3	Best visibility — highest click probability
4-10	4-10	Page 1 — good visibility
11-20	11-20	"Striking distance" — close to page 1
21-50	21-50	Lower visibility but still ranking
51+	51+	Minimal visibility

Position CTR Benchmarks

Used for CTR opportunity detection and search volume estimation.

Position	Expected CTR	Page
1	27.6%	Page 1 (top)
2	15.8%	Page 1
3	11.0%	Page 1
4	8.4%	Page 1
5	6.3%	Page 1
6-7	4-5%	Page 1
8-10	2-3%	Page 1 (bottom)
11-20	~1.5%	Page 2
21+	~0.5%	Page 3+

Weekly Trends Chart

What it shows: Performance over the past 12-16 weeks with impressions (bars), clicks (bars), and average position (line).

Position axis: Inverted scale—lower on the chart means better ranking (position 1 at top).

"Smooth position" toggle: Applies a 3-week moving average to the position line, smoothing out weekly fluctuations to reveal the underlying trend.

How to read it:

Rising bars = growing visibility and traffic
Falling position line = improving rankings
Sudden changes may indicate algorithm updates or technical issues

Common Table Columns

Column	Full Name	Source
Clicks	Clicks	GSC
Impr.	Impressions	GSC
CTR	Click-Through Rate	GSC
Pos.	Position	GSC
Sessions	Sessions	GA4
Eng.	Engagement Rate	GA4
Eng. Rate	Engagement Rate	GA4
Conv.	Conversions	GA4
Bounce	Bounce Rate	GA4
Est. Vol	Estimated Search Volume	Calculated
Change	Position Change (Gainers/Losers)	Calculated
Potential	Estimated Additional Clicks	Calculated
Score	Cannibalization Score	Calculated

Data Notes

GSC Data Delay

Google Search Console data has a 2-3 day delay. The report automatically accounts for this by ending the date range 3 days before today.

Calculation Methodology

CTR is always calculated from totals (clicks ÷ impressions), not by averaging daily percentages
Position is always weighted by impressions (high-traffic days count more)
Engagement Rate is stored by GA4 as a decimal (0.65) and displayed as percentage (65%)

Minimum Thresholds

To reduce noise, some analyses require minimum data:

Anomaly Detection: 7+ days of baseline data
Cannibalization: 100+ impressions per keyword
Content Decay: 50+ clicks at peak, 6+ months history
CTR Opportunities: 500+ impressions per page
Striking Distance: Positions 11-20 only
Engagement Opportunities: 500+ impressions, <40% engagement

Data Sources

GSC = Google Search Console (search visibility data)
GA4 = Google Analytics 4 (user behavior data)

Important Note on Position Changes

For position metrics, a negative change is GOOD (e.g., -2.1 means you moved from position 10 to position 8). A positive change means you dropped in rankings.

graphene coating for cars	12 clicks
matte paint care	8 clicks